Model wearing a grey, cream and black BE BADger striped jacket in a London coffee shop

The first expression / 2026

Bold
instincts.

Iconic stripes. Tactile layers. An everyday uniform with a wilder point of view.

01 / The signature

The quiet confidence of being unmistakable.

Soft structure meets instinctive pattern. Grey, cream and charcoal are cut with a precise flash of gold.

Model wearing the striped BE BADger signature hoodie on a London street — The signature hoodie / London

BE BADger plush striped fabric and gold zip detail — Texture / Detail

BE BADger approved signature stripe pattern

02 / In the world

Sixteen cities.
One instinct.

From Sydney Harbour to the Swiss Alps, tram rails to hotel lobbies — BE BADger moves through every setting without losing its identity.

BE BADger clothing worn at harbour walk in Sydney — Harbour walkSydney

BE BADger clothing worn at tram 28 in Lisbon — Tram 28Lisbon

BE BADger clothing worn at hotel arrival in Dubai — Hotel arrivalDubai

BE BADger clothing worn at riad courtyard in Marrakech — Riad courtyardMarrakech

BE BADger clothing worn at nyhavn café in Copenhagen — Nyhavn caféCopenhagen

BE BADger clothing worn at canal side in Amsterdam — Canal sideAmsterdam

BE BADger clothing worn at ski terrace in Swiss Alps — Ski terraceSwiss Alps

BE BADger clothing worn at coastal terrace in Amalfi Coast — Coastal terraceAmalfi Coast

BE BADger clothing worn at coffee run in Manchester — Coffee runManchester

BE BADger clothing worn at royal mile in Edinburgh — Royal MileEdinburgh

BE BADger clothing worn at shibuya crossing in Tokyo — Shibuya crossingTokyo

BE BADger clothing worn at barceloneta promenade in Barcelona — Barceloneta promenadeBarcelona

BE BADger clothing worn at grand canal bridge in Venice — Grand Canal bridgeVenice

BE BADger clothing worn at financial district in New York — Financial DistrictNew York

BE BADger clothing worn at café terrace in Paris — Café terraceParis

BE BADger clothing worn at eiffel promenade in Paris — Eiffel promenadeParis

03 / Untamed by design

Wear your
instinct.

A study in character. Each animal becomes a graphic expression of confidence — composed, individual and impossible to overlook.

Tiger graphic from the BE BADger animal collection — Tiger

Giraffe graphic from the BE BADger animal collection — Giraffe

Peacock graphic from the BE BADger animal collection — Peacock

Zebra graphic from the BE BADger animal collection — Zebra

Jaguar graphic from the BE BADger animal collection — Jaguar

Tortoiseshell graphic from the BE BADger animal collection — Tortoiseshell

Selected designs from a twenty-piece artwork series.

BE BADger jacket worn in an everyday coffee shop setting

04 / The idea

Refined style.
Wild at heart.

BE BADger is made for the space between statement and subtlety. Familiar silhouettes become distinctive through texture, confident geometry and details that reward a closer look.

BoldFearlessDistinctive

The first drop is taking shape

Be first to
follow the instinct.

Join the private list for collection notes, campaign reveals and first access when BE BADger launches.

Boldinstincts.

The quiet confidence of being unmistakable.

Sixteen cities.One instinct.

Wear yourinstinct.

Refined style.Wild at heart.

Be first tofollow the instinct.

Bold
instincts.

Sixteen cities.
One instinct.

Wear your
instinct.

Refined style.
Wild at heart.

Be first to
follow the instinct.